Begin by preheating the oven to 450* F.
Followed by placing the spice-rubbed Roast fat side up inside a deep dish pan with high sides in a preheated oven.
2 tbsp salt, 1 tsp pepper, 1 tbsp onion powder, 1 tbsp garlic powder, 1 tsp parsley, 1/2 tsp celery seed, 1 tbsp paprika, 1/2 tsp smoked paprika, 1 tsp ground rosemary, 1 tsp oregano, 1 tsp tarragon
Next, pour two cups of beef broth in the bottom of a pan to use for later if you want gravy or au jus.
2 cups beef broth
Most importantly, roast for 10 minutes at 450* F.
After 10 minutes turn down the temperature to 350* F.
Lastly, cook at 350* F for the remaining time approximately 1 1/2 hours or until digital thermometer reaches 120 - 125 for medium-rare.
Once your roast hits your desired temperature remove from oven and let sit 15 - 20 minutes.
As a result, the roast will continue to go up in temperature as you wait.
Do not cover as the crust on the roast will become soggy.